With the earnest, sincere voice of a professional career mentor, The Reputation Factor: Repositioning to Succeed invites an anxious working world to take a step back from resumes and marketing and branding concerns to focus instead on that intangible yet priceless factor called reputation, making it the cornerstone of setting self, company, and career on a strong success track.

Readers at all stages of their careers and job circumstances, whether they are job seekers or business owners, will profit best by taking the time to honestly assess how they perceive themselves and how others perceive them—right now. With this book they can then work to close the gaps, thereby opening the door to what they really want: a fulfilling career, job advancement, improved sales, better positioning in the market, positive income, and whatever matters most on their wish list.

The Reputation Factor debunks the myth that reputation is a side effect of marketing, that it gets set in stone, or that it just “happens” over time, all by itself, as a result of outside forces. With the myriad of communication and marketing tools we have at our disposal, it’s tempting to spend inordinate amounts of time relying on image and outreach to establish attractiveness, until finally, when sales fall or stay flat, or job interviews yield a discouraging pattern of rejection after rejection, we are back where we started, standing still, or worse—unable to deliver on promises.

Turning personal failure into opportunities for change are key themes. The Reputation Factor is a thorough workout for the self, with the ultimate goal of building strong, genuine “reputation muscle.”