The Reputation FactorTM
Repositioning To Succeed
"Reputation is the estimation in which a person or thing is held,
especially by the community or the public generally.”
With the earnest, sincere voice of a professional career mentor, The Reputation Factor: Repositioning to Succeed invites an anxious working world to take a step back from resumes and marketing and branding concerns to focus instead on that intangible yet priceless factor called reputation, making it the cornerstone of setting self, company, and career on a strong success track.
The Reputation Factor debunks the myth that reputation is a side effect of marketing, that it gets set in stone, or that it just “happens” over time, all by itself, as a result of outside forces. With the myriad of communication and marketing tools we have at our disposal, it’s tempting to spend inordinate amounts of time relying on image and outreach to establish attractiveness, until finally, when sales fall or stay flat, or job interviews yield a discouraging pattern of rejection after rejection, we are back where we started, standing still, or worse—unable to deliver on promises.