• Gockley Associates
  • Gockley Associates
  • Gockley Associates

The Reputation FactorTM

Repositioning To Succeed  


"Reputation is the estimation in which a person or thing is held,
especially by the community or the public generally.”



The Reputation Factor Learning Program is a complete system to teach you the concepts that will improve your reputation. The package includes a copy of the book, work sheets and a 1 hour instructional DVD which guides you step-by-step to re-position yourself to succeed by reinforcing the concepts discussed in the book. Click here for more details!

With the earnest, sincere voice of a professional career mentor, The Reputation Factor: Repositioning to Succeed invites an anxious working world to take a step back from resumes and marketing and branding concerns to focus instead on that intangible yet priceless factor called reputation, making it the cornerstone of setting self, company, and career on a strong success track.

Readers at all stages of their careers and job circumstances, whether they are job seekers or business owners, will profit best by taking the time to honestly assess how they perceive themselves and how others perceive them—right now. With this book they can then work to close the gaps, thereby opening the door to what they really want: a fulfilling career, job advancement, improved sales, better positioning in the market, positive income, and whatever matters most on their wish list.

The Reputation Factor debunks the myth that reputation is a side effect of marketing, that it gets set in stone, or that it just “happens” over time, all by itself, as a result of outside forces. With the myriad of communication and marketing tools we have at our disposal, it’s tempting to spend inordinate amounts of time relying on image and outreach to establish attractiveness, until finally, when sales fall or stay flat, or job interviews yield a discouraging pattern of rejection after rejection, we are back where we started, standing still, or worse—unable to deliver on promises.

Turning personal failure into opportunities for change are key themes. The Reputation Factoris a thorough workout for the self, with the ultimate goal of building strong, genuine “reputation muscle.”




Job Search Success

Find and land that job you want, read...

The Guide to Job Search Success

by Pamela Gockley

Another book in The Reputation Factor Series of personal and career development programs.

Available now for the Kindle. Click here.


Coming in 2014

another book in The Reputation Factor Series...

The Art of Running Red Lights